Job Description

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Overview

At Intuit, our mission is powering prosperity around the world. We build intuitive web, mobile, and cloud solutions that generate more money, more time, and more confidence for 46+ million people. Leveraging big data insights, machine learning, and powerful automation, we help consumers, small business owners, and the self-employed achieve their dreams of prosperity.

Intuit’s Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that improve the success of small businesses in the U.S., addressing needs from invoicing to payroll, accounting, payments, and lending. Within the QuickBooks team, the FinTech team helps small businesses get paid, manage bills, and access financing, tackling issues like cash flow that threaten business longevity.

The QuickBooks U.S. Marketing team seeks a seasoned product marketer with strong strategic and storytelling skills, who operates with a bias for action to create customer benefit and drive business results. As the Principal PMM for QuickBooks Credit, you will develop and activate go-to-market plans for this new product. This is a unique opportunity for a highly motivated marketing leader to own a business end-to-end and accelerate QuickBooks’ growth in fintech. Prior experience launching credit products in B2B is preferred.

You’ll be challenged to think boldly, move fast, and impact customers’ lives and the QuickBooks brand. The role is currently an individual contributor position (with potential to build a team), reporting to the VP PMM of QB Money, and working closely with the PMM Leader on QB Capital.

What you'll bring

• Experience: 10+ years in product marketing, especially in financial products like credit cards, with a focus on launching and growing 0-1 products.
• Leadership: Proven track record of driving product adoption and revenue growth.
• Financial Acumen: Deep understanding of financial projections, budgeting, and revenue management.
• Communication: Excellent skills to articulate value propositions to diverse stakeholders.
• Market Research: Experience in market research and data analysis to inform strategy.
• Regulatory Knowledge: Familiarity with financial regulations and compliance.
• Partnership Development: Experience in managing strategic partnerships to enhance offerings.

How you will lead

• Strategic leadership in executing marketing plans, making key decisions, and prioritizing initiatives.
• Conduct market research to understand customer needs and competitive landscape, particularly challenges faced by small businesses such as limited credit access.
• Lead the setup, positioning, value proposition, and launch of the credit product, ensuring seamless integration with QuickBooks and other products.
• Develop loyalty programs and benefits to improve customer retention.
• Implement strategies for customer acquisition and revenue growth.
• Collaborate with product, engineering, sales, and customer success teams for alignment and execution.
• Gather and act on customer feedback to enhance experience.
• Set and monitor revenue targets, making data-driven decisions to optimize results.
• Build and maintain strategic partnerships to expand product reach and value.

Compensation and Benefits

Base pay in the Bay Area, California, ranges from $197,000 to $266,500, with eligibility for bonuses, equity, and benefits. Pay is based on experience, skills, and location. Intuit promotes pay equity across ethnicity and gender categories.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Software Development

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